What is PPC?
Pay Per Click is an online advertising format that allows you to buy your way to the top of search results pages. This tactical form of advertising permits you choose keywords or phrases you would like your site to be associated with when a search is performed.
Organisations have the ability to decide how much they are willing to pay each time a person clicks on the search results.
As with most advertising, the more money you are willing to spend through Pay Per Click, the higher your site will appear in the results for the keywords or phrases you select.
Essentially you’re advertising directly towards your target audience because they are actively searching by using keywords associated with your organisation. They actually want to do business with you.A carefully executed and successful Pay Per Click advertising strategy and campaign has the potential to present a staggering return and create countless brand-building opportunities.